Shared economy or collaborative consumption is not a new concept. Your ride in Uber or Lyft or perhaps your stay with Airbnb is an illustration of this peer to peer collaborative consumption. What makes this concept interesting is the ability of the shared economy based companies to provide simplified yet delightful experiences to consumers. This type of easy services driven concept is enabled by technology and is silently building a profound impact on our society – leading a Social Change.

Obviously Social change is a procedure of major changes during a period of time in pattern of behavior, cultural values and norms of society. These changes have long lasting effect on the society. So, let’s know the way these new age companies concentrating on old type of Shared economy are helping to bring a Social Change:

1. Socially we are moving from Ownership to Sharing: If you closely take a look at these businesses, they neither offer any technology to work with nor they feature direct services. The delightful experiences are delivered by somebody who is sharing the products or services along with you. This can be helping men and women to move from full ownership to your sharing model thus opening to unknown set of people from across the globe. This mode of sharing can’t be observed as selling since the provider of services is enabling you to be part of something that they completely own & probably use in their daily lives. The better people share more they grow & more they grow the more they share. This way we are moving from I & one to we & us leading to a harmonized happy world. This is the basis of the brand new direction and a paradigm shift which is leading a whole new means of life – a Social Change.

2.Our company is trusting the unknown: Each time you take in something through the shared economy model you trust the unknown. Yes you will find reviews about the services you are planning to consume but you have to trust reviews from people that you don’t know and hence it is actually trusting the unknown. Qu’est-Ce Que L’économie Sociale Et Solidaire from one part of the globe are trusting people from another portion of the globe – that they can might have never visited. Imagine this – you might have planned a vacation trip in Chicago and will be travelling from your comforts of your home in Colombo. You might have booked an area through Airbnb and know nothing regarding your host in Chicago. The only real way to obtain information are the great reviews regarding the host. You will still proceed, finish a great stick with the host and provide them 5 star reviews. This is really happening and happening around the globe with a pace faster than your reading speed. Phenomenal. We being a Society are willing to trust more & take more risks to get global citizens. Looking more optimistically, this type of mutual respect & trust is succeeding a lot more than the conventional type of consumption. This capacity to trust the unknown is challenging well known brands. It is making them innovate and win consumer’s trust on the basis of improved services or value or else they clearly face extinction. We have been sharing more, our company is also caring more and we are now trusting more being a Society.

3. Our company is embracing change: Whenever you opt for services from the Shared Economy model you might be moving through the traditional established to a completely new model of consumption. The old models tend to be more mature and it’s easy to go with the previous and trusted means of doing things but the world is embracing this modification. When the development of companies like Uber or Airbnb is any indicator then it’s clear that world is moving almost in one direction and that is certainly to maneuver from traditional system to a new age model. Once you take a look at leading surveys you will find that Airbnb is booking more rooms than Hilton or Uber operates in than 250 cities and has better market valuation when compared to many leading Airlines in the world. This is not a surprise at all. With proliferation of mobile connectivity & internet we will have this transformation being embraced by way of a larger population thus ensuring a deeper & more significant impact on the society.

4. We have been supporting Social entrepreneurship: Imagine this – an older lady in UK features a 3 room apartment near city center and she doesn’t wish to place it on long-term (1 year or maybe more) rent as her distant family visits her a couple of times each year. Concurrently she needs to monetize the real estate investment. She loves to meet people and doesn’t want to be lonely. With all the shared economy model she will do all of this at the simplicity of few clicks. All of that she must do is to get the details uploaded on Airbnb or similar portals that she trusts. She could not just monetize the investments but can also get the opportunity to meet people from diverse backgrounds. No reason to go through the hassles of contracting with every tenant or hire staff to perform the show, no running around authorities, no necessity of posting costly ads, no follow ups and no need to engage real estate brokers. In this particular new model she will run her business in simple yet quite effective way. Once the society starts supporting its constituents the progress is inevitable. The complete world- well almost- is originating together to support you to make you successful. That’s social entrepreneurship.

5. So we are improving the Environment: This one is clear to understand but has the most important effect on our future. When you choose car-sharing, bike-sharing or a ride-sharing you might be actually helping to reduce carbon footprints, you might be saving fuel and everything related to it. Rather than buying new stuff we are re-utilizing and monetizing existing assets by sweating them which is always better than throwing and buying new. Shared economy model really helps to reuse stranded assets like cars, bikes to vacant rooms along with toys which otherwise sits idle occupying space and therefore are seldom used. Underutilized goods develop into waste quickly which model helps eliminate that. In this way our company is helping ease pressure on environment by lowering the amount of old goods that are discarded or thrown and also reducing the escalating demands of brand new goods. Enhance this reduced traffic congestion, savings as a result of lower consumption of energy hawiho resources and it will be possible to clearly see the benefits of this new model on society overall. Our company is helping ourselves and the way forward for the society in general.

When you might have observed it comes with an inevitable change that we each one is experiencing- we have been sharing more, we have been accepting more, we have been embracing new, we are becoming diverse and we have been making tomorrow better. This is surely a big paradigm shift that can slowly result in a Social revolution with far more lasting impact than current technological advancements.


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