Online Press Release Distribution – leveraging anchor-text links for greater seo impact. Using press releases as a promotional tool has evolved dramatically over the last many years. More than ever, savvy marketers are leveraging online syndication services to distribute their press releases over the net. This strategy opens the door for driving ultra-targeted traffic to your site from the major search engines. The problem is that a lot of people aren’t getting the full SEO value from their Cheap Press Release Syndication. We’re going to solve that today.
How Come Links Important Within SEO Press Releases?
Search engines like google – notably, Google, Yahoo, and Bing – have a single overriding goal: to deliver query results that best meet their users’ needs. To complete that, they utilize complex algorithms. You can find dozens of factors a part of these algorithms to help the search engines find out who “deserves” to be indexed in the top positions for virtually any given query. Just about the most important factors is links.
With regards to optimizing your PRs for the major search engines, links are the key. These are what drive the engine from the ranking algorithms. The science of linking is complex, however the methods used can be boiled down into two classes: links in your press releases and backlinks generated from syndicating your releases.
Links For Generating Direct Traffic
Surprisingly, a lot of Quick Press Release Publish are written and distributed online without links included within the body. That’s a problem; those that read your news release are unlikely to proactively look for your company, even if they find your release engaging. A web link gives readers a good way to go to your web site. It generates direct traffic from the press release.
But, even which is not enough.
When you write a press release for online distribution, there is a unique chance to sprinkle links throughout its body. Links draw readers’ attention. If even the slightest spark of interest exists, clicking the hyperlink becomes practically irresistible. That too, generates direct traffic to your web site.
So we can take this even further.
The driving force behind a link’s power, in its psychological impact on your reader as well as its effect inside the context of SEO, will be the anchor-text. The text which are linked attract attention. For example, a hyperlink with all the anchor text, “water repellant golf balls” is much more engaging than “just click here.” Golfers who read your news release are more likely to click through to your site.
Leveraging Anchor-text Links For Improving Your Internet Search Engine Positioning
Generating direct traffic from your press releases is essential. But, your links also play a key role in pushing your internet site towards the top positions in search engines like google. That exposure can drive a flood of targeted traffic for your site.
As mentioned earlier, Google, Yahoo, and Bing rely on algorithms to determine the likelihood your internet site will satisfy the requirements their users. Search engines like google use a rating of thematic relevancy and authority for your site in general as well as to each individual page. To do that, they look at the links pointing in your site (and pages, respectively). This is where your press releases deliver an additional advantage.
Whenever your news release is syndicated across multiple sites, every one of those sites link back for your own (assuming you’ve included links inside your release!). That builds your inbound link profile. From Google’s perspective, those links imply “votes” regarding the price of your site for that theme of your anchor text.
Using our previous example, suppose multiple sites syndicate your news release about “water repellant golf balls.” The release includes a link – or three – to your web page with that specific anchor text. Within this case, Google starts to identify the theme of the site. They begin to understand the page that the links are pointing is applicable whenever people search for “water repellant golf balls.” The key is your anchor text.
With regards to the authority of your site (and through extension, its value for any given theme), the major search engines consider several criteria. The amount of domains linking in your site is one of them. All yehueu being equal, 100 links from a single domain implies less authority than will be the case were those links coming from 100 different domains. Because of this , wide distribution of your own press releases is essential.
We’ve only scraped the surface of search engine optimization within the context of Bulk Press Release Orders. There’s much more to describe, which we’ll approach soon. In the meantime, begin using the suggestions above to develop targeted traffic to your site, and improve your rankings in the major search engines.