For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal solution to all my difficulties – local SEO. I contacted a professional Search engine optimization company providing SEO Local. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a broad range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to market my company.
Local Listing Sites: Local SEO utilizes local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search engine results. The SEO Company provided strategies that helped raise the ranking of my local business listing on these websites. Now, when someone searches for Denver-specific data relating to my business, the details in my business that is stored on all these sites appears as being a top search result.
With enhanced online visibility, I find that more local customers began to visit my website, which can be attempting to promote my brand. My provider took care to choose only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building inbound links to your business website. In line with Google’s latest Penguin update, my SEO service provider took care to construct backlinks to my website from reliable websites with content highly relevant to my company. I discovered that relevancy was crucial because the search engines identify keywords on the basis from the backlinks. Another significant aspect is link speed or perhaps the speed where backlinks are produced. The SEO team built backlinks slowly and systematically, as any unnatural speed might make Google look at my links as spam. Additionally, additionally they employed tactics like social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to boost results.
Social Networking Promotion: My company also used effective social media optimization techniques to drive my target market to my website. They built my company profile on popular social network sites like Facebook, Twitter, Google and much more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search results from social media marketing sites (Facebook, Google , Twitter, and a lot more) these profiles will also be assisting to drive more organic visitors to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social networking necessitates the maximum usage of marketing potential with all the features (paid advertising facility, contests, business pages inside the case of Google , and more) in social networking sites. Within my experience, concentrating on a certain social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to market your online businesses.
Pay per Click advertising (paying money to look engines to show your site on top search engine rankings) is considered a strong approach to promote online businesses as a result of easy implementation, high Return (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The zdgveh was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilized within my geo-targeted PPC.
The neighborhood Search marketing services supplied by the SEO company help draw the eye of more local customers to my website and helped inside the online promotion of my restaurant – something which I definitely couldn’t have achieved by myself.
Local Search Engine Optimization services assist in improving the exposure of any business inside a particular geographical area. MOS SEO Services, a professional SEO company offers value-added Local Seo to optimize your internet site and allow you to receive quality website traffic.