We cannot stress enough the significance of a well written press release. While you are writing your press release, keep your target audience in mind. At the same time, keep in mind that part of your audience is going to be an editor, reporter or journalist. This is very important as these are the individuals who if they like your story, will publish it offering you another arm of exposure.
Ensure that the first paragraph of your own press release answers the most important questions such as Who, What, When Where and Why. You have one sentence to not loose the editor/journalist.
The information within your press release needs to be accurate, easily readable and to the level. A highly written press release will not need to be a novel. Remember the purpose of a press release is to entice your reader or journalist to contact you for further information. You may not must tell your Companies entire life history. In fact, shorter press releases (usually between 175 – 300 words) often receive more exposure, if written well. Why? Because many trade publication journalists might be searching for a short informative bit of information to fill a spot in a magazine, paper or internet site. Have you ever seen short snip-its in the side of any magazine, or on the side of the page on a website. Guess where the information arises from.
A carefully written and informative press release will be sure to capture the eyes of journalists. Be sure you take your time, and edit your release carefully. Section 2 – Usually Do Not Embellish or Exaggerate Your Press Release Grammar. While we know already a highly written press release, with perfect timing will provide you with the exposure most people are looking and dreaming about.
Now you have written your press release, submitted it for distribution and therefore are receiving phone calls and emails about it, you may undoubtedly get some questions to be answered.
Should your press release is written with embellishments, you may rapidly lose credibility. Remember, that the lack of credibility may also carry up to future press releases. Journalists will remember a source. They are going to remember a name. They will likely remember a website. If you leave a bad taste inside their mouth, they will likely consider this experience. This means next time you submit a press release, which might be accurate the 2nd time around, will never be considered with a journalist that remembers you as someone who will embellish a story. Do not embellish or exaggerate your press release.
Make sure if you work with facts and figures to enhance your story, that you provide causes of these numbers where you can. The explanation for this really is simple. It adds credibility. If you publish figures or information, although the information is accurate, people may go with all the theory “it must be to great to be real”. Again, although completely innocent, can lead to appear stretching the truth. And again, this can lead to your press release possibly being overlooked later on.
If the details are true, and also you cannot support it, when possible go conservative and let them know once they contact you. This could not always be possible, but remember, you may not wish to turn a journalist/editor off.
Section 3 – Grammar Please make sure that your press release has been read, edited and re-read before submission. A poorly written press release is a really quick switch off for virtually any journalist or editor. A poorly written press release will also be a poor reflection for any Company.
By doing this, it will be possible to catch any grammatical errors. Although among the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically lessen the opportunity for error.
Print your press release. By printing your press release and reading a paper copy, you will probably catch any errors. This works great for press releases which may be just a little on the longer side.
Perhaps have a coworker or friend review your press release. Sometimes another set of eyes may catch a mistake. While you might have read and re-read your work, sometimes when you find yourself extremely focused, you could tune a mistake out.
Hold off until the morning and re-read your press release. You would not believe what a difference a night of sleep can do for you personally when you find yourself writing. When your bright and fresh, re-read your press release to ensure that it is precisely how you want it.
If everything reads well there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is currently using a couple of editors to be able to provide you with the writing service or editing service for the press release. Even though this feature is not currently available, we have been focusing on this for you personally.
Section 4 – How Often In Case You Submit Your Press Release? At 24-7 Press Release Newswire we provide many types of press release distribution starting from basic to professional. Our professional browse around this website is under our Mass Media Distribution program and includes press news distribution to some pool of approximately 80,000 journalists, 4000 internet sites, opt in journalists that request news to become sent right to their inbox and naturally relevant trade publications. Major web sites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution can also be brought to opt in feed subscribers that sign up to pull our headlines to use as content on their internet sites. When our headlines are updated, their headlines are also updated. Part of this wonderful press distribution is attributed to our partnership with PR Newswire.
Given that we have now wowed you with which kind of press release distribution we are capable of, we should notify you that the poorly written press release will receive virtually no pickup. Which means that however some places could possibly publish your press release (not a lot of places though), when it is poorly written, it will likely be immediately disregarded. This implies that journalists will look at it and disregard it. They will likely also, more than likely disregard future pr releases through the same source/Company.
Section 5 – How Frequently In Case You Submit Your Press Release? We have now this query motivated to us many times now made our minds up to finally include this bit of information within our Press Release Writing Tips section.
So how often should you submit your press release? Rule of thumb is once to twice a month. However, should you not have any news worth mentioning, then every month is an excellent principle.
A Lot Of Companies undergo changes. Management changes, product changes, service changes or some other changes. To never have something to write about, generally in most companies will be rare. Have you got a hot new service you happen to be now providing? Do you have a new service you plan to provide springing up down the road that you would want to inform the public of? Do you have some new widget whlexk you happen to be importing that nobody else has? Are you currently hiring some new executive from the Fortune 500 Company which will add an asset to your business? These are simply a few ideas to keep in mind.
A lot of our customers are finding using a mixture of our Mass Media Distribution press distribution type once per month, coupled with a lesser level of distribution at a second time in the same month to work well for them.