Webmasters who own PBNs participate in covert activity. They need to conceal their network from prying eyes. As a result, they prevent bots from companies like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, nevertheless the clients of those PBN owners put so much of faith within their capability to cover their tracks. If, for whatever reason, those tracks aren’t covered perfectly, then those PBNs might get discovered as well as their backlinks will likely be worthless. Remember additionally that the way in which PBN owners block bots from crawling their internet site is simply by updating the robots.txt file. But there’s no written law saying any company needs to obey what’s within the robots.txt file!
A whole lot worse, bots can easily see what’s inside the robots.txt file. If it seems like the website is blocking a lot of bots from crawling, that may in and of itself be considered a sign to Google that this site is shady. If Google does determine that this website is link-spam haven, then expect the backlinks on the site to get worthless.
Individuals who own PBNs aren’t managing a charity. You’re going to have to buy your backlinks. Just how much do you want to pay? That depends on the reputation of the PBN owner and whether or not you’ve got the hands on a promo code. In general, expect to spend a couple of hundred bucks for approximately 1 to 5 backlinks. Each backlink can come coming from a different domain on the PBN.
In return for the amount of money, you’ll often get virtually no evidence that the links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So as opposed to getting a summary of pages with backlinks, you’ll just get a listing of domains including your links with TF/CF info for each and every domain.
One more reason to use PBNs and buying backlinks: it’s frequently the case that they’re run by one person who may have very little leisure time. As a result, the PBN webmaster “creates” content for you personally by just spinning existing content on the web. If you’re not familiar with the idea of “spinning,” it’s wherein some blackhat enthusiasts take content that’s already on the internet and use software to paraphrase it. That’s the way they avoid duplicate content penalties.
The problem is that spinning software isn’t anywhere near perfect. It’s often the case that spun content seems like something published by a kid in Kindergarten. If Google detects poor grammar in the article that links back to your website, you can bet it is going to devalue the web link. When that happens, you won’t get anything for the money you spent.
Webmasters who host PBNs can also be notorious for making use of shortform content. A backlink you purchase will often end up in an article that just has about 300-350 words. In other words, PBN owners do exactly enough to get you a small amount of qunpqg juice. That doesn’t look authentic, and it also probably isn’t likely to fool Google for a lot longer. Keep in mind that you’ll see far better SEO benefits with longform content, which is rarely offered once you purchase backlinks.
We’ve already discussed a few ways that Google can determine in case you are buying backlinks. First, it can find out if the web site is wanting to pay for its tracks digitally. Second, it may pick up on the spun content.
There are many methods Google knows, though. As an example, a number of your backlinks is probably not relevant. Should you buy a backlink on a website that deals with pets and it also points in your site that’s about auto repair, Google’s algorithm will observe that. The backlink won’t appear “right.”
Also, in the event you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be sure that this folks at Google are monitoring the black hat sites to learn about people selling backlinks. If you can locate a vendor that’s selling backlinks, so can Google.